About Us

Hello, I’m Nick Plumb,

About US


From the age of 15 I was bitten by the motorcycle bug. From there my life has followed a path of adventure and learning everything there is to know about motorcycles and adventure riding.

When I was young I trained and became a qualified mechanic, then went on to work in London for a number of well-known motorcycle outlets. By the time I was 22 I was the chairman of the Archway Project and won a number of competitions whilst being a member of the British Enduro Squad.

After all this, I moved to South Wales with my wife and set up as the sole distributer of Touratech UK for 20 years. This was hugely successful and over this time I also set up 2 iconic annual Enduro events; Dawn to Dusk and Valleys Xtreme. As well as all of this, I made time for adventure by competing in the Dakar 4 times, and training Ewan McGregor and Charley Boorman for the successful television series The Long Way Round.

So here I am, all these years later with a life full of adventure and a head full of knowledge. With all this, it’s only fair to continue to help build this industry and equip every rider with all they need to take life by the horns with their adventures. The Adventure Bike Store is a place where you can do just that. Whether you need to be fully kitted out for your round-the-world trip, or just want to start with the basics for your summer weekend riding, we have sourced the best of the best in terms of reliability and durability and can provide you with all you need.

If you’re new to Adventure Riding and aren’t sure where to start, we can help with that too. The Adventure Training Academy is where you can go to get bespoke and group training weekends. You can learn new skills that you can take away for life.

So, whether you need kitting out or are looking to develop your skills in a practical and interactive way, we’ve got you sorted. And remember, if you stumble upon our shop in the beautiful South Wales, we always have the kettle on!

From all the team at the Adventure Bike Store, happy riding!

Nick Plumb
Managing Director